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Internet Marketing Specialists, ProNetworkAds of Tampa
Brand Check-Up - Internet Marketing Specialists, ProNetworkAds of Tampa
In less than an hour, you can perform a brand checkup and find out how your name is perceived. Learn how...
Build, rebuild or
reevaluate your brand.


Smart Branding:
Your Brand is the Experience of Your Customers, on the Whole, Summed Up in One Sentence.

It’s how groups talk about you – good or bad. A strong brand equity, a equation that determines the strength of a brand to drive sales, is a profit engine. It’s why millions of dollars are spent on Super Bowl commercials.

A Solid brand, no matter how small your business, should be regarded as your most valuable asset.

Many variables influence your brand equity score, chief among them, awareness. Our experts will get your message delivered to interested prospect and connect you with new customers that will love your unique brand so much, they’ll keep returning to your business.

You'll receive:

Award winning workbook for branding or re-branding.
Customized Internet marketing plan for strengthening and leveraging your brand

create a Smart marketing
campaign to match your brand

 

 
Smart Campaign Creation:
Your Overall Objective that Complements Your Brand, Not Confuse or DistractInternet Marketing Specialists, ProNetworkAds of Tampa

Our next step will be to develop your campaign message that engages business prospects through effective and appealing calls-to-action.

Your website visitors are individually different, and likewise, have unique trigger points before they decide to contact you with intent to purchase your products or services.

We structure your campaign to remember your customer’s interest, so you know what makes them happy.

Let’s say you run a tanning salon and deploy a campaign about all-natural tanning products. Our system will remember what users responded to these ads so you can easily engage them with products and information that are relevant to one of their trigger points.

We are happy to customize your campaign through many channels, tailoring your message to a diverse cross-section of your overarching target market. And we always remain true to your brand, so your ad spend not only increases immediate customers, but solidifies your brand.

You'll receive:

Workbook to generate campaign ideas.
Customized Internet marketing plan optimized for the greatest appeal to your target market.

Deploy Campaign With The Goal
to Increase loyal customers 

 
Smart Advertising:
Create an Ad Campaign That Both Increases Immediate Sales But Also Builds an Army of Loyal CustomersInternet Marketing Specialists, ProNetworkAds of Tampa

The most efficient method of building a firm customer base is to find and nurture people genuinely interested in your products and services.

For this reason, we have fully integrated into our Internet marketing product an email newsletter or email club for your customers.  This product is designed to maximize your online ad spend because when they sign-up for your newsletter, you can connect with them at a later date and time. With traditional marketing campaigns, if they click to your website and leave you have lost them forever.

However, with our unique website tactic, you’ll be able to easily generate hundreds of subscribers.  Furthermore, you’ll be able to communicate with them as long as they maintain their email.  And since our campaign targets interested subscribers, they’ll enjoy hearing what new products or services you have added to your inventory. 

Many of our clients go a step further and offer tips or informative articles to establish a firm relationship of trust.

Let’s say you’re a financial advisor and offer financial tips.  Someone interested in saving money signs up for your newsletter. They read your newsletter intently and trust you now for advice. They’ll likely contact you when they are ready to partake of your product offerings.

By constantly offering the latest information you’ll always be in front of that customer, and they will think of your business first when they have a need companies like yours can fix.

You'll receive:

Notifications & reports concerning your ad spend
Experienced and certified Internet marketing experts managing your advertisements

DELIVER YOUR PROMISES.
QUANTIFY & TRACK RESULTS.

 
Smart Follow-Up:
Keep Your Promises You Make Online & Measure Customer Satisfaction

You must satisfy and serve your customers to survive.

We deliver reports that explain what is working with your customers and what is not.

We use this information to:

▪ Create new campaigns.
▪ Cease inefficient campaigns.
▪ Recommend new products
  or services.
▪ Other data supported changes.

Your small business will excel exponentially when you collect enough data to draw very important conclusions concerning your local & niche markets. This is significant because none of the corporate conglomerates monitor trends at this micro level--giving you more and more opportunities to grow by developing tailored products and services larger corporations do not provide.

You'll receive:

Workbook and guide to understanding web metrics and analytics.
Detailed recommendations from expert analysts.

REVIEW and interpret DATA.
Optimize Campaigns.

Review reports and make necessary changes to your brand message or business at any step in our campaign process..

 
Understand Customers
After observing enough data, you can fully consider your business from your customer's point of view; resulting in an improved customer experience, and better products and services.

Taking the time and effort to understand what your customer values on a local and niche level, and delivering on that promise is what provides the competitive advantage. Doing so can allow you to expand your business in ways that can most directly improve your bottom line.

You'll receive:

Reports highlighting the strong and weak points of your campaign.
Recommendations on how to proceed.

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Smart Marketing Tips

Make Big Promises; Overdeliver.

 If you can define great marketing in fewer words than that, you win. "Big promises": treating people with respect, improving self-esteem, delivering results, contacting as often as you say you will but not more, including side effects in your planning, delivering joy, meeting spec, being on time, connecting people to one another, delivering consistency, offering value and on and on. Caring. The stories involved in your promises matter.

 That's often what people are buying. This is the first place that the equation breaks down. Marketers often make big promises that appear to be unrealistic or are delivered in ways that don't match the worldview of the prospect. Marketers get carried away with themselves and focused on their greatness and forget to tell a story that people enjoy believing. And sometimes, they make promises that are too small to get our attention.

& Boring promises are hardly worth making. "Overdeliver" means doing more than you said you would, which is the secret to word of mouth. Here, of course, the pitfall is obvious. You made too big a promise and you did your best, but no, you didn't overdeliver, not really. You didn't amaze and delight and yes, stun me with the incredible results of your offering. Just because it's only four words doesn't mean it's easy!

Click Here For Your Free Consultation!



Internet Marketing Specialists, ProNetworkAds of Tampa


The Brand Formula

What's a brand?

I think it is the product of two things:

[Prediction of what to expect] times [emotional power of that expectation].

 If I encounter a brand and I don't know what it means or does, it has zero power. If I have an expectation of what an organization will do for me, but I don't care about that, no power.

 FedEx is a powerful brand because you always get what you expect, and the relief you get from their consistency is high.

 AT&T is a weak brand because you almost never get what you expect, because they do so many different things and because the value of what they create has little emotional resonance (it sure used to though, when they did one thing, they did it perfectly and they were the only ones who could connect you).

 The dangers of brand ubiquity are then obvious. When your brand is lots of things (like AOL became) then the expectations were all over the place and the emotional resonance started to fade. If the predictability of your brand starts to erode its emotional power (a restaurant that becomes boring) then you need to become predictable in your joyous unpredictability!

 If you want to grow a valuable brand, my advice is to keep awareness close to zero among the people you're not ready for yet, and build the most predictable, emotional experience you can among those that care about you.

Click Here For Your Free Consultation!

Internet Marketing Specialists, ProNetworkAds of Tampa

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For More Information:
 Info@ProNetworkAds.com or 877.737.4044
 
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Member of the West Tampa Chamber of Commerce
Member of the South Tampa Chamber of Commerce
Member of the Upper Tampa Bay Chamber of Commerce
Member of the Carrollwood Business Association